Episode 2

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Published on:

17th Oct 2024

From Reels to Real Success: Camilla Richardson’s Journey

In this episode of the Full Time Creator podcast, Camilla Richardson, an Instagram trainer known as Pink Storm Social, shares her journey and strategies for growing her Instagram following to over 64,000 organically. Recorded live from the Greenhouse marketing event in Jersey, Camilla discusses the importance of consistent posting, targeting specific audience niches, and utilizing Reels. She delves into building community and authenticity in marketing, explores the risks of dependency on a single platform, and highlights Instagram’s shift towards prioritizing short-form video content. The episode concludes with ways to connect with Camilla via Instagram and email newsletters for ongoing content tips and updates. Tune in for actionable insights and inspiration to enhance your social media presence.

00:00 Introduction to the Event and Guest

00:26 Highlights from the Greenhouse Event

00:59 Camilla's Instagram Journey

02:14 Key Instagram Strategies

03:27 Overcoming Growth Challenges

05:06 Encouraging YouTube Viewership

05:28 Brand Deals and Authenticity

05:50 Opportunities from Instagram

06:23 Advice for Struggling Creators

07:24 Future Plans and Memberships

08:15 Instagram's Evolving Features

09:15 Connecting with Camilla

09:39 Final Thoughts and Gratitude

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About the Podcast

Full Time Creator
How to become a full time creator
Welcome to Full Time Creator, the go-to podcast for content creators ready to turn their passion into a thriving career. Hosted by Matt Hughes, the King of Video, creator of the @MattFullTime channel, this podcast is your backstage pass to the world of full-time creators. In each episode, Matt sits down with top creators, influencers, and entrepreneurs to dig into the strategies, mindset, and behind-the-scenes secrets that helped them build their platforms, grow their audience, and—most importantly—get paid for doing what they love.

If you're tired of treating your content as a side hustle and want to take the leap to full-time creator status, this podcast is for you. From monetization hacks and brand deal insights to audience-building tips and going viral, we’ll cover it all. But this isn’t just about success stories—it’s about the journey. Each guest shares the highs and lows, the breakthroughs and setbacks, so you can learn from their experiences and apply their lessons to your own path.

Hosted on the MattFullTime YouTube channel, where Matt is documenting his own transformation from content creator to full-time pro, Full Time Creator offers a unique blend of real-life advice and inspiration. Tune in, learn the ropes, and take control of your creator journey. It’s time to stop dreaming and start creating—full time.

About your host

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Matthew Hughes

Matthew Hughes is the King of Video.

In 2013 he started his video company that he ran for 7 years creating video and travelling the world, with clients from one man bands through to billion dollar companies.

Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience.

In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.