Mastering the Creator Economy: Strategies, Financial Planning, and Building Sustainable Brands

Matthew: 00:00:00

Hi, welcome to the Full Time Creator podcast.

Matthew: 00:00:03

My name is Matt Hughes, King of Video, and I'm here with Desiree Martinez.

Matthew: 00:00:07

I'm so excited for this because it's the launch of the podcast.

Matthew: 00:00:12

And it wouldn't be a good podcast if the first episode

Matthew: 00:00:16

didn't have Desiree on the show.

Matthew: 00:00:18

So thank so much for joining us, Desiree.

Desiree Martinez: 00:00:22

I am so excited to be here for the inaugural episode.

Matthew: 00:00:26

Well, you know, I looked at your title on LinkedIn, it

Matthew: 00:00:29

says Creator Economy Strategist.

Matthew: 00:00:31

And of course I was around when you made that switch.

Matthew: 00:00:34

And I thought, well, it's a great place to start because quite

Matthew: 00:00:37

recently I've been asked a couple of times what the creator economy is.

Matthew: 00:00:41

But before we get into that, could you let my audience know who you are

Matthew: 00:00:47

and a little bit about what you do.

Desiree Martinez: 00:00:50

I am Desiree Martinez, Creator Economy Strategist, lover

Desiree Martinez: 00:00:53

of Harry Potter and tea enthusiast.

Desiree Martinez: 00:00:57

I have been in the online marketing space for over 15 years.

Desiree Martinez: 00:01:01

I got started creating content back on my space, and it has been

Desiree Martinez: 00:01:05

a long, crazy journey since then.

Desiree Martinez: 00:01:07

I feel some days like I have lived like 45 years of marketing in like my 15 years,

Desiree Martinez: 00:01:12

but it's been a crazy journey of figuring out how do people spend their time online?

Desiree Martinez: 00:01:18

What are they interested in?

Desiree Martinez: 00:01:19

How do we continue to adapt and adjust as businesses?

Desiree Martinez: 00:01:22

And I am currently the owner founder creator connoisseur over at the cast

Desiree Martinez: 00:01:29

agency, which focuses on helping businesses elevate their impact through

Desiree Martinez: 00:01:33

organic online marketing and a fractional CMO, chief marketing officer services.

Matthew: 00:01:39

Good.

Matthew: 00:01:40

I'm so glad you answered that acronym because so many people

Matthew: 00:01:43

forget that everybody doesn't know what these acronym acronyms mean.

Matthew: 00:01:47

, which, which leads me on to that first question about the creator economy.

Matthew: 00:01:50

So I basically had a nutritional therapist and somebody else, it

Matthew: 00:01:54

was an Instagrammer actually.

Matthew: 00:01:56

And this Instagrammer was, I would say big in the creator economy, but I asked

Matthew: 00:02:00

her, I said, do you know what it means.

Matthew: 00:02:02

And she said, no, I don't.

Matthew: 00:02:03

So could you describe to us what the create your economy actually is?

Desiree Martinez: 00:02:08

The creator economy has definitely been an evolutionary process.

Desiree Martinez: 00:02:12

So the creator economy as a term was coined around 2021/2022 when we were

Desiree Martinez: 00:02:18

entering into this post-COVID era.

Desiree Martinez: 00:02:20

What led us to the creator economy very specifically was COVID.

Desiree Martinez: 00:02:24

Like, I don't think that there's any way to avoid how that happened.

Desiree Martinez: 00:02:28

We as a global society were thrusted into solitary and had to rely on the

Desiree Martinez: 00:02:34

internet for the vast majority of our interactions with the outside world from

Desiree Martinez: 00:02:39

socialising to entertainment, to getting any of the things that we needed done,

Desiree Martinez: 00:02:43

the internet was where it happened.

Desiree Martinez: 00:02:45

And from COVID, so many people were also faced with answering like two

Desiree Martinez: 00:02:49

pivotal questions, which is one, how do I continue to get money?

Desiree Martinez: 00:02:54

And two, how do I continue to stay relevant?

Desiree Martinez: 00:02:56

And this can be one for the people lost their jobs, whether they are like a brick

Desiree Martinez: 00:02:59

and mortar business that had to like go indoors for some period amount of time.

Desiree Martinez: 00:03:04

Whether it was a service provider and they're trying to figure out,

Desiree Martinez: 00:03:06

like, how do I still continue to get business and inform my customers

Desiree Martinez: 00:03:10

about what they need to know.

Desiree Martinez: 00:03:11

And this whole creator concept came in to be.

Desiree Martinez: 00:03:16

Through COVID, it was, Oh, I'm a YouTuber.

Desiree Martinez: 00:03:19

Oh, I'm a live streamer.

Desiree Martinez: 00:03:20

Oh, I'm a social media manager.

Desiree Martinez: 00:03:22

Oh, I'm an online marketer.

Desiree Martinez: 00:03:23

I'm a coach.

Desiree Martinez: 00:03:24

And it slowly whittled into this specific industry that became the creator economy.

Desiree Martinez: 00:03:29

And so the way I define the creator economy for people is,

Desiree Martinez: 00:03:33

it's creating content online to fuel a financial purpose.

Desiree Martinez: 00:03:38

Like, I feel like that is just the easiest way to do it because there's so many

Desiree Martinez: 00:03:44

different ways to utilize the creator economy for your financial needs and gain.

Desiree Martinez: 00:03:51

And I mean, we're happy to like dive into those questions and

Desiree Martinez: 00:03:53

talk about them if you'd like.

Desiree Martinez: 00:03:55

But I think at its root, like that is the definition of what the creator economy is.

Matthew: 00:03:59

Wicked.

Matthew: 00:04:00

I love that create content online to fuel a financial purpose.

Matthew: 00:04:03

I think that's probably the most succinct way I've ever had it described.

Matthew: 00:04:08

So thanks for that.

Matthew: 00:04:10

And I suppose when I think about those people that are maybe part time creators

Matthew: 00:04:16

or just thinking about becoming part time creators heading towards full

Matthew: 00:04:20

time, like, how do they get started with inside of the creative economy?

Matthew: 00:04:25

What would you advise them to do first?

Desiree Martinez: 00:04:29

Well, I think that people forget that they're already such

Desiree Martinez: 00:04:32

an active part of the creator economy.

Desiree Martinez: 00:04:34

If you hang out on Facebook and you scroll, if you watch Tik Tok

Desiree Martinez: 00:04:37

videos, if you enjoy YouTube content, those are all creator things.

Desiree Martinez: 00:04:41

So you have been a part of the creator economy from a consumption

Desiree Martinez: 00:04:45

and consumer perspective, whether you realize it or not.

Desiree Martinez: 00:04:48

But when we're talking about like how I take the next step as like, I don't

Desiree Martinez: 00:04:53

want to be just someone that consumes.

Desiree Martinez: 00:04:55

I want to be someone that creates.

Desiree Martinez: 00:04:57

I think that consuming and studying is the first thing that you really need to do.

Desiree Martinez: 00:05:01

If you don't understand how the platforms work, how content creates,

Desiree Martinez: 00:05:05

like, what is it that allows for you to emotionally connect or take action on a

Desiree Martinez: 00:05:11

piece of content, it's going to make it very difficult for you to know how to

Desiree Martinez: 00:05:16

strategically and specifically create content that's going to convert for

Desiree Martinez: 00:05:20

you around whatever your objective is.

Desiree Martinez: 00:05:24

I feel like the second step that goes into this is you have to pick a platform

Desiree Martinez: 00:05:27

that you are comfortable with being on.

Desiree Martinez: 00:05:30

I know a lot of people that are of different ages and different ranges that

Desiree Martinez: 00:05:34

are not comfortable in other platforms.

Desiree Martinez: 00:05:35

For example, I am not the biggest fan of Instagram, like Instagram

Desiree Martinez: 00:05:38

and me, like it's just, it's on a platform that I enjoy a whole lot.

Desiree Martinez: 00:05:43

In my almost, you know, 40 year old age, I tend to spend my time

Desiree Martinez: 00:05:48

scrolling LinkedIn and TikTok.

Desiree Martinez: 00:05:49

Like that's how I spend my time.

Desiree Martinez: 00:05:51

So it's really figuring out like, where are you comfortable

Desiree Martinez: 00:05:54

creating and building an audience?

Desiree Martinez: 00:05:57

And I think that that is an important step for everyone to figure out like

Desiree Martinez: 00:05:59

what makes sense for them in that sense.

Desiree Martinez: 00:06:02

And then I think the third step is like, okay.

Desiree Martinez: 00:06:04

What are you going to sell?

Desiree Martinez: 00:06:05

Now I know that a lot of people will have this mentality of, well,

Desiree Martinez: 00:06:10

I'm just going to start creating and I'll figure it out as I go.

Desiree Martinez: 00:06:12

And I think that that is a very bad way to get started with something.

Desiree Martinez: 00:06:17

I think that you have to know what you have to offer, like what your

Desiree Martinez: 00:06:22

services, your digital product is, your course, your physical product.

Desiree Martinez: 00:06:27

Are you going to be doing affiliate marketing?

Desiree Martinez: 00:06:28

Are you going to be selling Amazon products?

Desiree Martinez: 00:06:31

Like are you doing this for your business specifically?

Desiree Martinez: 00:06:34

And the objective is to sell those sorts of things.

Desiree Martinez: 00:06:37

By knowing what you are going to sell, it will then dictate how your content will

Desiree Martinez: 00:06:43

be created from there because by knowing what you're selling, that's basically

Desiree Martinez: 00:06:47

like, okay, if I'm selling this, that means I know who I'm selling it to.

Desiree Martinez: 00:06:50

I know what my price point is.

Desiree Martinez: 00:06:52

I know what problem it is that this product is solving.

Desiree Martinez: 00:06:54

And then from those core foundational pieces, you're able to then dive into

Desiree Martinez: 00:06:59

the content creation process that allows for your target customer to connect with

Desiree Martinez: 00:07:04

you and then ultimately buy from you.

Matthew: 00:07:07

Amazing.

Matthew: 00:07:07

The best thing about this, by the way, is for anyone

Matthew: 00:07:11

listening or watching on YouTube.

Matthew: 00:07:13

I didn't give Desiree any idea what the questions were going to be and to answer

Matthew: 00:07:17

the questions so good, I'm so impressed.

Matthew: 00:07:20

I mean, that just shows your professionalism right in this moment.

Matthew: 00:07:23

I want to dig

Desiree Martinez: 00:07:23

This was literally, it was Sunday.

Desiree Martinez: 00:07:26

We're like, Hey, you should be on my podcast.

Desiree Martinez: 00:07:27

Hey, you should be on my podcast.

Desiree Martinez: 00:07:29

And here we are

Matthew: 00:07:29

the dual purpose.

Desiree Martinez: 00:07:31

making it happen.

Matthew: 00:07:32

you know what's funny about that though, Desiree?

Matthew: 00:07:33

Like, I speak to people and I ask them questions and they're like, Oh

Matthew: 00:07:37

yeah, we should do that next year.

Matthew: 00:07:38

And I'm like, jeez, next year?

Matthew: 00:07:40

What are you talking about?

Matthew: 00:07:42

Like, what about tomorrow?

Matthew: 00:07:43

Let's do it tomorrow.

Matthew: 00:07:44

So I'm so glad when you said it and we were just like, yeah, here we are.

Matthew: 00:07:48

Cracking on.

Matthew: 00:07:49

Social media doesn't wait for anyone, does it?

Matthew: 00:07:51

So there's three things you said there.

Matthew: 00:07:53

There was, in my world, when I'm helping people launch YouTube channels,

Matthew: 00:07:59

you talked about being a consumer.

Matthew: 00:08:01

Like I talk about curiosity.

Matthew: 00:08:03

It's kind of that move from, , like you say, watching content,

Matthew: 00:08:06

consuming content to thinking about how can I make this myself?

Matthew: 00:08:11

What can I do?

Matthew: 00:08:12

What are the things that I'm watching that are really getting my interest?

Matthew: 00:08:15

What are the things that I'm scrolling past and why do I scroll past them?

Matthew: 00:08:18

I think it's so important to understand that.

Matthew: 00:08:21

And then really what you said is about being strategic, right?

Matthew: 00:08:24

If you're strategic from the start, do you think that's the quickest way to

Matthew: 00:08:29

move from being a part time or thinking about it to being a full time creator?

Matthew: 00:08:33

Is it just that strategic step or is there something else that you might need?

Desiree Martinez: 00:08:38

I think that there are a lot more things that are needed to

Desiree Martinez: 00:08:40

really adjust from part time to full time.

Desiree Martinez: 00:08:42

I think that there, it's sort of like how, like, like, you know, we used

Desiree Martinez: 00:08:48

to have this side hustle culture.

Desiree Martinez: 00:08:50

I have this side hustle.

Desiree Martinez: 00:08:51

That is this thing that helps one give me extra income because

Desiree Martinez: 00:08:54

I need it for some reason.

Desiree Martinez: 00:08:56

It's just, I think it's like, it's this personal brand I am building a

Desiree Martinez: 00:09:00

way for maybe this thing that I do nine to five or that is like I have my job

Desiree Martinez: 00:09:04

and I have this thing I like that I do from, you know, I work a nine to five

Desiree Martinez: 00:09:08

to fund my five to nine and it's sort of that idea of like figuring that out.

Desiree Martinez: 00:09:12

I think in order for somebody to pivot from a part time creator to

Desiree Martinez: 00:09:18

a full time creator, there are some specific things that you need to have

Desiree Martinez: 00:09:22

in place in order to be effective.

Desiree Martinez: 00:09:24

And I think the first thing you need to have in place is you need to be

Desiree Martinez: 00:09:27

able to have a very clear understanding of what your financial situation is.

Desiree Martinez: 00:09:33

Everyone starts creating at different times for different reasons with

Desiree Martinez: 00:09:39

different financial outcomes situations.

Desiree Martinez: 00:09:42

I have a podcast I do that's called the Funded YouTuber

Desiree Martinez: 00:09:44

that Matt is going to guest on.

Desiree Martinez: 00:09:46

And we talk about with creators, like how did you get started and why

Desiree Martinez: 00:09:49

did you get started and it, Oh, and like, what were the circumstances

Desiree Martinez: 00:09:52

that led you to going full time?

Desiree Martinez: 00:09:54

For some situations, people are like, I had no choice.

Desiree Martinez: 00:09:56

I had no job.

Desiree Martinez: 00:09:57

So like, I just went from having the nine to five to all of a sudden, now

Desiree Martinez: 00:10:01

I'm a full time creator because I have to figure out how to make this work.

Desiree Martinez: 00:10:03

Cause otherwise I don't, I don't eat that month.

Desiree Martinez: 00:10:06

There are some people that have had the gradual process where like,

Desiree Martinez: 00:10:08

I, I was an entrepreneur, I am an entrepreneur and I am doing this thing.

Desiree Martinez: 00:10:12

And being a creator just became this natural part of my journey because it was

Desiree Martinez: 00:10:17

the best way for me to sell my product.

Desiree Martinez: 00:10:20

And so it becomes these notions.

Desiree Martinez: 00:10:21

So by having the clear understanding of like where you are financially

Desiree Martinez: 00:10:24

and what your obligations are, it's going to be strategic.

Desiree Martinez: 00:10:27

So it's like how a person who is 24 and single starts as a full time creator

Desiree Martinez: 00:10:33

and how someone who's 34 and who has little kids and a mortgage and a partner.

Desiree Martinez: 00:10:40

Those are very different situations and environments.

Desiree Martinez: 00:10:43

So you have to be looking at like, what is it that is my current

Desiree Martinez: 00:10:45

financial situation that I can handle?

Desiree Martinez: 00:10:47

And so it's being able, like do I have to have savings?

Desiree Martinez: 00:10:49

Do I, am I able to just like live with my parents?

Desiree Martinez: 00:10:51

Do I have a buddy that I can like sleep on their couch?

Desiree Martinez: 00:10:53

Like having that play a place and knowing what to do and then knowing what is the

Desiree Martinez: 00:10:57

dollar amount I have to be making in order to be comfortable with where I'm

Desiree Martinez: 00:11:04

at in my life and what I need covered.

Desiree Martinez: 00:11:07

And so by understanding that it allows you to go to the second part,

Desiree Martinez: 00:11:09

which is like, okay, what am I going to do to scale a business based on

Desiree Martinez: 00:11:14

this creator brand I am building?

Desiree Martinez: 00:11:17

So a creator without a business is just a person with a hobby, right?

Desiree Martinez: 00:11:24

There are plenty of stories of people that have accidentally fallen

Desiree Martinez: 00:11:27

into having creator businesses.

Desiree Martinez: 00:11:29

And then there, but I don't think those really exist anymore.

Desiree Martinez: 00:11:33

I think that there might be those really random small cases like,

Desiree Martinez: 00:11:37

Oh, I was on TikTok talking about, you know, retro nineties plushies.

Desiree Martinez: 00:11:42

All of a sudden I have my own line of plushies.

Desiree Martinez: 00:11:46

That's nostalgic, inspired like those stories, obviously exist, but those are

Desiree Martinez: 00:11:49

the outliers and those are not the rules.

Desiree Martinez: 00:11:52

At this point, when we're starting today in 2024/2025, it is a very strategic and

Desiree Martinez: 00:11:59

specific decision to become a creator.

Desiree Martinez: 00:12:01

And the reason to do it is either I don't like my job.

Desiree Martinez: 00:12:04

I want to do something else.

Desiree Martinez: 00:12:05

I want to be known for something.

Desiree Martinez: 00:12:06

I'm trying to build up this thing, or I'm trying to build a business.

Desiree Martinez: 00:12:11

And this creator piece is the forward top of the funnel part for which it happens.

Desiree Martinez: 00:12:16

So I think by knowing your financial goals and knowing why you're doing it

Desiree Martinez: 00:12:20

and like what you're getting yourself in like what the scaling part of is going

Desiree Martinez: 00:12:23

to be, is going to dictate how you move forward from part time to full time

Matthew: 00:12:28

Yeah.

Matthew: 00:12:28

And I, I really think that understanding to the, as you said, to the dollar.

Matthew: 00:12:34

Where you're at currently and what your needs are is so important and I meet

Matthew: 00:12:39

business owners that don't do that like they don't know what their what I call

Matthew: 00:12:43

their keep the light some money is like Until you understand that, how do you

Matthew: 00:12:48

know when you're going to get past it?

Matthew: 00:12:49

And when you're going to start to thrive, really, you can just be, well, there's

Matthew: 00:12:54

a saying, I don't know if they say it in the US but we say you live by your means.

Matthew: 00:12:59

Do you say that in the US.

Desiree Martinez: 00:13:01

The Buyer means I think there's a version of

Matthew: 00:13:03

that.

Matthew: 00:13:03

It's basically the more you earn, the more you spend, you know, so you just

Matthew: 00:13:07

kind of get used to what you've got.

Matthew: 00:13:08

So by actually looking at, okay, what do I need to earn

Matthew: 00:13:12

here in order to go full time?

Matthew: 00:13:14

You see a lot of creators doing this as well when they

Matthew: 00:13:16

are part time, they say, well.

Matthew: 00:13:18

that it's easy for them to understand because they have a

Matthew: 00:13:21

job where it's £2,000 a month.

Matthew: 00:13:24

And they say, well, when I get to that point, I can leave.

Matthew: 00:13:27

Actually, there might be an earlier point.

Matthew: 00:13:29

If you understand exactly what you need to live, that you could make

Matthew: 00:13:32

the switch because you understand, okay, actually only need £1,200

Matthew: 00:13:36

in order to make them move.

Matthew: 00:13:37

And when I do, and you can then fully focus on that full time creator career,

Matthew: 00:13:43

things go faster anyway, cause you've got all this time then to do all

Matthew: 00:13:46

your, the things that are required.

Desiree Martinez: 00:13:48

A hundred percent.

Desiree Martinez: 00:13:49

Like I, I know for me, like I, I have a real, like a literal

Desiree Martinez: 00:13:52

personal example of this.

Desiree Martinez: 00:13:54

So my husband was in the United States military and we had gone in because of

Desiree Martinez: 00:13:58

benefits and we were starting our family.

Desiree Martinez: 00:14:01

And when my husband was nearing the last like two years of his contract, we made

Desiree Martinez: 00:14:06

the decision that we were not going to renew it and that I needed to get my

Desiree Martinez: 00:14:11

business to a point where it could replace his income and so I knew what the dollar

Desiree Martinez: 00:14:18

amount was because I knew what we were getting every month, but then I also had

Desiree Martinez: 00:14:22

to factor in like these other things I didn't know about and you know in the

Desiree Martinez: 00:14:25

States we have to worry about things like we have to pay for our own health care.

Desiree Martinez: 00:14:28

We have to pay for a lot of our own stuff that are not part of different

Desiree Martinez: 00:14:31

countries is you know, tax payments.

Desiree Martinez: 00:14:34

And so we, I had to like, no, like my husband makes this, but it brings home

Desiree Martinez: 00:14:39

this, but this is what he actually makes.

Desiree Martinez: 00:14:40

So I have to know what that dollar amount is.

Desiree Martinez: 00:14:41

And I got it like the month before I was able to get it to that spot.

Desiree Martinez: 00:14:46

And by knowing what that was, it was really helpful.

Desiree Martinez: 00:14:48

And it really, and it literally was like, there's the wants and

Desiree Martinez: 00:14:51

needs and it is interesting.

Desiree Martinez: 00:14:54

We, we have the saying like living within your means.

Desiree Martinez: 00:14:58

And, and there's also this saying that it's like, it's hard

Desiree Martinez: 00:15:01

to go back in quality of life.

Desiree Martinez: 00:15:04

And so that's when you can run into the, like, I mean, there's paying

Desiree Martinez: 00:15:07

my mortgage, my food, my, my bills.

Desiree Martinez: 00:15:10

And then there's the like, but I've also gotten really used to being

Desiree Martinez: 00:15:12

able to buy whatever I want on Amazon because same day delivery is amazing.

Desiree Martinez: 00:15:16

And, you know, being able to like, I'm going to go on this random local festival.

Desiree Martinez: 00:15:22

I'm going to pick up this thing because I can.

Desiree Martinez: 00:15:24

So it's knowing like what those, there's a being able to look at

Desiree Martinez: 00:15:28

like your money and really be like, what do I actually need to pay for?

Desiree Martinez: 00:15:31

What do I like lavishly pay for?

Desiree Martinez: 00:15:33

And it is a very different

Matthew: 00:15:35

yeah.

Matthew: 00:15:36

I think, I think that is the phrase.

Matthew: 00:15:37

I just got it wrong.

Matthew: 00:15:38

That's living within your means.

Matthew: 00:15:39

Yeah.

Matthew: 00:15:39

And that's, that sounds about right.

Matthew: 00:15:41

Often my brain does that.

Matthew: 00:15:42

The thing that I noticed and some people might've passed it by is, you

Matthew: 00:15:48

said two years before the contract ended, you made the decision that you

Matthew: 00:15:53

was not going to renew and you needed to do that and you hit it just before

Matthew: 00:15:58

those two years, that's two years.

Matthew: 00:16:00

So like, you've got to have that thought foresight, right?

Matthew: 00:16:04

When you're making these decisions, it's not going to happen in three months.

Matthew: 00:16:07

And I think the challenge with being thrust into it by a contract ending or

Matthew: 00:16:12

your financial or career changing, makes it really difficult because you're kind

Matthew: 00:16:17

of in a desperate place from the start.

Matthew: 00:16:19

Whereas if you can have the, make a decision that we're going to do this

Matthew: 00:16:22

now, we're going to be part time creators for this amount of time.

Matthew: 00:16:25

And we're going to head towards that financial goal, then it's much

Matthew: 00:16:30

better than when, Oh , my job's done.

Matthew: 00:16:32

Now I've got to focus on this thing, you know?

Desiree Martinez: 00:16:36

I don't know if it's better or not, honestly.

Desiree Martinez: 00:16:38

I think again, it goes about where you are.

Desiree Martinez: 00:16:39

Like if we want to go way back in time for like the Desiree

Desiree Martinez: 00:16:42

timeline of entrepreneurship.

Desiree Martinez: 00:16:44

I became an entrepreneur on accident.

Desiree Martinez: 00:16:46

I had no intention of going down this road.

Desiree Martinez: 00:16:49

I actually have since I was 10, I had wanted to be an animator for Disney.

Desiree Martinez: 00:16:55

I saw Toy Story in theaters and I was like, I came out of theaters.

Desiree Martinez: 00:16:58

I turned to my parents and I was like, that's what I want to do

Desiree Martinez: 00:17:00

when I grew up and for 12 years, that was what I worked towards.

Desiree Martinez: 00:17:04

I got good grades in school.

Desiree Martinez: 00:17:05

I did a ton of like independent and art study.

Desiree Martinez: 00:17:08

I went to college.

Desiree Martinez: 00:17:09

I graduated at the top of my, I had this second best portfolio in my entire

Desiree Martinez: 00:17:14

grade and I graduated from college.

Desiree Martinez: 00:17:16

And then what happened?

Desiree Martinez: 00:17:17

I graduated from college and the recession started and it was really

Desiree Martinez: 00:17:22

defeating and deflating because I had been living on my own.

Desiree Martinez: 00:17:24

I had all these goals.

Desiree Martinez: 00:17:25

I had done everything.

Desiree Martinez: 00:17:26

And I had to move back in with my parents and it was devastating.

Desiree Martinez: 00:17:32

And I felt so ashamed of myself and embarrassed and all of the things.

Desiree Martinez: 00:17:36

And so it was by going out looking for freelance work in my local network.

Desiree Martinez: 00:17:42

Trying to like hawk graphic design skills for 10 an hour.

Desiree Martinez: 00:17:46

I was started, people just started asking me like, what's this Facebook thing?

Desiree Martinez: 00:17:52

And I was teaching them like, Oh, this is what Facebook is.

Desiree Martinez: 00:17:55

Cause I had been on it for years and you can only get it with college email.

Desiree Martinez: 00:17:58

And I would started teaching it and people are like, you

Desiree Martinez: 00:18:00

should do this as a business.

Desiree Martinez: 00:18:02

And this should be like what you do.

Desiree Martinez: 00:18:04

And I was like, well, I can't get a job.

Desiree Martinez: 00:18:06

So why the hell not?

Desiree Martinez: 00:18:08

I know I have a place to live and food to eat because my parents

Desiree Martinez: 00:18:11

are kind enough to do that.

Desiree Martinez: 00:18:12

I think I was also like side hustling is like a swim teacher.

Desiree Martinez: 00:18:17

Like that was how I like paid for gas and like my car payment.

Desiree Martinez: 00:18:21

And you know, that's like what I did.

Desiree Martinez: 00:18:24

I think every situation you're faced with, whether it's you have time to be

Desiree Martinez: 00:18:29

strategic or whether it's you are thrusted into a situation, the biggest thing that

Desiree Martinez: 00:18:35

you just have to ask yourself is like, okay, what are the, what are my needs?

Desiree Martinez: 00:18:39

Versus what am I not wants and how do I get there in an effective way?

Desiree Martinez: 00:18:44

And then at the same time, you have to build two things simultaneously.

Desiree Martinez: 00:18:48

You have to build something that will fund your life now and you

Desiree Martinez: 00:18:52

have to build something that will fund your life down the road.

Desiree Martinez: 00:18:55

And so online branding, online creation, like YouTube channels, TikTok

Desiree Martinez: 00:19:00

messaging, you know, LinkedIn, whatever.

Desiree Martinez: 00:19:02

Those are longterm things.

Desiree Martinez: 00:19:04

But short term, short term, what can you sell now that can make you money now?

Desiree Martinez: 00:19:07

And like, and balancing what those two things are.

Matthew: 00:19:11

Yeah.

Matthew: 00:19:12

I like that.

Matthew: 00:19:12

And I think having two things at the same time, like your personal

Matthew: 00:19:17

brand is that effectively what you're talking about, right?

Matthew: 00:19:19

Like that's an asset.

Matthew: 00:19:21

And I think we often forget that the things that we're putting online,

Matthew: 00:19:25

the stuff that we're creating, our digital assets and they, you know,

Matthew: 00:19:28

YouTube's the best example of that because it works for us for a long time.

Matthew: 00:19:32

That whatever asset that you create.

Matthew: 00:19:34

So now it would be really nice to talk about how we make money then

Matthew: 00:19:40

as a creator and talk about how we might approach brands, right?

Matthew: 00:19:46

Cause I, in my mind, when we met and when we started talking around the TubeFest

Matthew: 00:19:50

time, so for those of you that are listening for the first time, TubeFest

Matthew: 00:19:53

is a conference that I have in the UK and Europe, video marketing conference.

Matthew: 00:19:57

Desiree was helping me write the start of that, and you sent a whole bunch of

Matthew: 00:20:02

brands to me, and which I'm always forever grateful for, but that was because you had

Matthew: 00:20:08

relationships with these brands, right?

Matthew: 00:20:10

So if you're a new creator or part time or even if you're a full time

Matthew: 00:20:14

creator and you've been a full time creator for a long time, but you

Matthew: 00:20:16

just haven't managed to build those relationships, where would you start?

Matthew: 00:20:20

And how do you kind of foster those relationships?

Desiree Martinez: 00:20:24

Well, the first place I would start is I

Desiree Martinez: 00:20:26

would start with being a list.

Desiree Martinez: 00:20:27

Like what are the companies that you, what benefit your audience that you

Desiree Martinez: 00:20:32

maybe use, or you're already like associated with in some way, a safer

Desiree Martinez: 00:20:36

form, like because you use that product, you're a fan of that product, you're

Desiree Martinez: 00:20:39

an advocate for that product and how could it benefit your audience?

Desiree Martinez: 00:20:42

So with the messaging be around it, and I would start creating content as if

Desiree Martinez: 00:20:45

that company is already sponsoring you or talking about you and really build up like

Desiree Martinez: 00:20:51

an interest in case they just see one.

Desiree Martinez: 00:20:53

Would your audience be interested in this?

Desiree Martinez: 00:20:55

Because your audience is going to always be the thing you're selling.

Desiree Martinez: 00:20:58

You are when you're online and like you're selling like YouTube videos,

Desiree Martinez: 00:21:04

spots, Instagram spots, LinkedIn posts, all those kinds of things.

Desiree Martinez: 00:21:06

Like you're the product, but your audience is what people are buying.

Desiree Martinez: 00:21:10

And so you have to make sure that your audience can activate and like

Desiree Martinez: 00:21:13

be interested in something like this.

Desiree Martinez: 00:21:16

And so that's the first thing for you to do is to test out, let you know,

Desiree Martinez: 00:21:19

like what your audience likes, what will work, what brands could maybe

Desiree Martinez: 00:21:22

potentially be partners for you.

Desiree Martinez: 00:21:23

And then you can go to those brands and our second step and be

Desiree Martinez: 00:21:27

like, Hey, this is like what I do.

Desiree Martinez: 00:21:28

This is like some examples of how this works and talk to them.

Desiree Martinez: 00:21:31

And how you're going to reach out to them.

Desiree Martinez: 00:21:33

I really think, honestly, nowadays it's LinkedIn.

Desiree Martinez: 00:21:35

Like LinkedIn is where it's at.

Desiree Martinez: 00:21:36

Like, I know that so many people are like the job board.

Desiree Martinez: 00:21:39

I'm like, yes, LinkedIn, the job board, because like the people that have

Desiree Martinez: 00:21:42

money, the people that are in charge of, of like the business up there,

Desiree Martinez: 00:21:49

they're because people are always up there going down, letting people know

Desiree Martinez: 00:21:51

like where they are professionally.

Desiree Martinez: 00:21:53

You can find those people that work at those brands and businesses and you

Desiree Martinez: 00:21:56

can just start building relationships.

Desiree Martinez: 00:21:59

Relationships is the foundation of anything in business and being

Desiree Martinez: 00:22:05

a creator and accounting creator kind of businesses is a business.

Desiree Martinez: 00:22:08

So you need to build relationships with people.

Desiree Martinez: 00:22:11

I have a relationship with Matt.

Desiree Martinez: 00:22:13

Matt and I WhatsApp on a regular basis.

Desiree Martinez: 00:22:15

I see his Facebook stuff.

Desiree Martinez: 00:22:16

I comment and I share, I support.

Desiree Martinez: 00:22:18

Like when he launched TubeFest, like there was nothing in my mind that

Desiree Martinez: 00:22:22

wasn't like, Oh my God, whatever I can do to help this man succeed and

Desiree Martinez: 00:22:26

accomplish his dreams and goals.

Desiree Martinez: 00:22:27

Like that is important to me because I know what it's like to have an

Desiree Martinez: 00:22:31

event that you're planning and you're training people to go to and it fails.

Desiree Martinez: 00:22:35

Like I have literally had a failed event and like that is the worst.

Desiree Martinez: 00:22:37

I never want anyone to feel like that, especially someone that I care about.

Desiree Martinez: 00:22:40

And so it just was this natural thing for me to do, but I have been doing

Desiree Martinez: 00:22:44

this for years and unlike so many of my peers, I invest in going to conferences.

Desiree Martinez: 00:22:51

I invest in time to spend time every week talking to people, reaching

Desiree Martinez: 00:22:57

out to people and going to stuff.

Desiree Martinez: 00:22:59

So in this past year, I have gone to VidCon.

Desiree Martinez: 00:23:02

I have gone to the Creator Economy Live event in Vegas.

Desiree Martinez: 00:23:04

I have gone to the creator or the information's creator economy event.

Desiree Martinez: 00:23:08

I've gone to VidSummit.

Desiree Martinez: 00:23:10

I go to, I flew to New York to go to a mixer.

Desiree Martinez: 00:23:12

Like I go to things because I know that that is where I'm going.

Desiree Martinez: 00:23:19

I can build really good relationships with people that can

Desiree Martinez: 00:23:21

turn into longterm partnerships.

Desiree Martinez: 00:23:23

And I just, because I've been doing this very actively for six, seven

Desiree Martinez: 00:23:28

years, doesn't mean that as someone can't start doing this today.

Desiree Martinez: 00:23:31

By being active in stuff, by physically showing up, by being interested,

Desiree Martinez: 00:23:35

by leading with how can I help and support you first, you'll always

Desiree Martinez: 00:23:39

be able to get so much further with whatever you're trying to do.

Matthew: 00:23:43

Yeah.

Matthew: 00:23:44

And I think, I'm sure the first time we really worked together

Matthew: 00:23:47

was Digital Marketing Rockstars.

Matthew: 00:23:49

I don't know if you remember in lockdown, we had a couple of virtual events.

Matthew: 00:23:52

I'm sure you was part of that.

Matthew: 00:23:54

Or there's some virtual event we've worked together on before years ago, though, and

Matthew: 00:23:59

like, again, I think about those things, and there was no real expectation from any

Matthew: 00:24:03

of us that anything else would come of it.

Matthew: 00:24:06

It was just like, Oh, and that sounds like a good idea.

Matthew: 00:24:08

I should get involved in that, and you're so right.

Matthew: 00:24:11

I mean, you're so blessed to be in the US with how many good events you have.

Matthew: 00:24:14

But in the UK like, in this month alone, I've got an event that I'm

Matthew: 00:24:20

going to, that's a creator event.

Matthew: 00:24:22

I've got a dinner that's, someone's coming from the US and

Matthew: 00:24:24

invited me for a dinner here.

Matthew: 00:24:26

Like you only get to those things by making those relationships and

Matthew: 00:24:30

actually everyone's so important.

Matthew: 00:24:32

Someone said to me once, I don't know if you know Lucy Hall.

Matthew: 00:24:35

She does a thing in a women's event in the UK.

Matthew: 00:24:40

And I went down to an event in London.

Matthew: 00:24:43

And it was just like you say, a mixer.

Matthew: 00:24:45

And she said to me, Matt, have you traveled all the way just for this?

Matthew: 00:24:48

And I was like, well, yes, Lucy.

Matthew: 00:24:50

She was like, why?

Matthew: 00:24:52

I said, because you said you were doing something cool.

Matthew: 00:24:54

And I, why would I not come to it?

Matthew: 00:24:56

You know, and it's about supporting people and helping people out

Matthew: 00:24:59

in those, in those early days.

Matthew: 00:25:01

I mean, for her, she was very successful at the time, but I just thought it

Matthew: 00:25:04

would be great to be around people.

Matthew: 00:25:07

I met this great influencer at the time.

Matthew: 00:25:09

Can't remember his name now, but Matt Navarro.

Matthew: 00:25:11

Do you know Matt Navarro?

Desiree Martinez: 00:25:13

Oh, yep.

Matthew: 00:25:14

Yeah, so I met him at that event and I'd never, I didn't know who he was,

Matthew: 00:25:18

but everyone told me it was a big deal.

Matthew: 00:25:20

And I was like, Oh, great.

Matthew: 00:25:20

But, but I wouldn't have been in the room with him if I hadn't been, you know,

Matthew: 00:25:25

taking the time out to go to this event.

Matthew: 00:25:27

So I think it's so important that you do.

Desiree Martinez: 00:25:29

I just think the best thing anyone could do is to say yes to

Desiree Martinez: 00:25:32

stuff.

Desiree Martinez: 00:25:33

Like I know people get really wrapped up in time and people always are worried

Desiree Martinez: 00:25:36

about budgets, which I totally understand.

Desiree Martinez: 00:25:38

But there are just these small investments that you can make.

Desiree Martinez: 00:25:41

Like I'm sure there's someone's couch you can sleep on.

Desiree Martinez: 00:25:43

I'm sure that you could just take a really late flight or train ride

Desiree Martinez: 00:25:47

back to you wherever you're from.

Desiree Martinez: 00:25:49

It's a little tired the next day, but you cannot replace relationships

Desiree Martinez: 00:25:53

and people like, and you also get these really neat opportunities to

Desiree Martinez: 00:25:56

meet people you never thought you'd want to know or that you could like

Desiree Martinez: 00:26:02

connect with in like different ways.

Desiree Martinez: 00:26:04

Like I remember I was at VidCon in Baltimore.

Desiree Martinez: 00:26:07

It was the only time they did that in the event, they were testing it out.

Desiree Martinez: 00:26:10

And I went to the event and I got sent this email about this, like the

Desiree Martinez: 00:26:15

creator economy leadership thing.

Desiree Martinez: 00:26:17

And I was like, I want to go be in that room.

Desiree Martinez: 00:26:18

It's like close doors.

Desiree Martinez: 00:26:20

No one talks about like what anyone says.

Desiree Martinez: 00:26:22

No one holds anybody against anybody.

Desiree Martinez: 00:26:23

It's like what chat chatter house rules or something like that, and you know, it's

Desiree Martinez: 00:26:27

this room full of like these incredible influence from Instagram, and YouTube,

Desiree Martinez: 00:26:30

and TikTok, and all this like great stuff.

Desiree Martinez: 00:26:32

You're like, wow, this is a cool room to be in and have

Desiree Martinez: 00:26:33

influence in a given opinion.

Desiree Martinez: 00:26:35

But there was this woman that was there.

Desiree Martinez: 00:26:37

Her name was Lauren and she at the time was working at a very high level with

Desiree Martinez: 00:26:42

Johnny Smith, which is like this big repurposing, buying sort of tool for

Desiree Martinez: 00:26:47

creators and we just bonded over the fact that our, both our kids have like, our

Desiree Martinez: 00:26:52

spicy brains are both ADHD and autistic.

Desiree Martinez: 00:26:55

And we were just talking and connecting and like, she was in the beginning of her

Desiree Martinez: 00:26:58

journey and I was like in the thick of it.

Desiree Martinez: 00:27:00

And so she was asking me questions and I was answering it for her.

Desiree Martinez: 00:27:02

And I texted with her like, Hey, how can I help you?

Desiree Martinez: 00:27:03

Like, this is a great resource.

Desiree Martinez: 00:27:05

She should, she'd ask me questions.

Desiree Martinez: 00:27:06

Like just being able to connect with people as people, like I would never

Desiree Martinez: 00:27:09

have had access to her any other way.

Desiree Martinez: 00:27:11

But because I get to be a person, I get to be a mom with her, it

Desiree Martinez: 00:27:16

allows for so much more connection.

Desiree Martinez: 00:27:17

And I think that when we're talking about connecting people, you're

Desiree Martinez: 00:27:20

building brand partnerships with people.

Desiree Martinez: 00:27:22

You have to be people first, not just you guys are the people

Desiree Martinez: 00:27:26

with checkbooks give me money.

Desiree Martinez: 00:27:27

Like it can't be that way.

Matthew: 00:27:29

Yeah, totally.

Matthew: 00:27:30

And, and, and again, when you do it.

Matthew: 00:27:33

Not free desperation, even if that's the position you're in, like, just, just

Matthew: 00:27:38

what, what could I do to help this person?

Matthew: 00:27:40

I remember I met someone Paul at VidSummit recently and the first thing he said to

Matthew: 00:27:44

me was like, Matt, how can I help you out?

Matthew: 00:27:46

And I was like, I've just met you and you want to help me out.

Matthew: 00:27:48

And I said to him, I just don't know.

Matthew: 00:27:50

I was like, It was just such a weird question for someone to ask

Matthew: 00:27:53

me straight away when they met me.

Matthew: 00:27:55

But since I've got to know him, I realised that it's just his personality.

Matthew: 00:27:59

He's just always on the lookout, like, every single person he meets.

Matthew: 00:28:02

And when I look at that, and like your situation talking to Lauren,

Matthew: 00:28:06

like, I just think to myself, how can I be more helpful to other people?

Matthew: 00:28:10

Because you know it comes back.

Matthew: 00:28:12

It always comes back, you know.

Matthew: 00:28:14

Okay, wicked.

Matthew: 00:28:15

So, let's talk about last thing to talk about really then is where

Matthew: 00:28:19

do you think the creator economy is going for full time creators?

Matthew: 00:28:23

Is there still space for new full time creators?

Desiree Martinez: 00:28:27

Very big question.

Desiree Martinez: 00:28:30

I think that the creator economy is about to go through its first shift.

Desiree Martinez: 00:28:35

And I've seen this because how I describe the creator economy,

Desiree Martinez: 00:28:39

it's just a rebranding of the social is social media marketing.

Desiree Martinez: 00:28:42

Like it's just the new word for it.

Desiree Martinez: 00:28:44

I have seen so many shifts.

Desiree Martinez: 00:28:46

They go every like two to three year cycles in the social space.

Desiree Martinez: 00:28:50

Usually marketing is like five year cycles.

Desiree Martinez: 00:28:53

So we're also coming in up at that next cycle of things.

Desiree Martinez: 00:28:57

But I think like where we are in the creator economy is, we do not

Desiree Martinez: 00:29:02

have accidental successes anymore.

Desiree Martinez: 00:29:05

Because it's a strategic choice to be a creator now.

Desiree Martinez: 00:29:08

Like it's something that people like intentionally, I want to be an

Desiree Martinez: 00:29:11

influencer, I want to be a creator.

Desiree Martinez: 00:29:13

I wanna be a TikTok or a YouTuber.

Desiree Martinez: 00:29:14

Like, it's a very intentional decision for people to make now with lots of paths

Desiree Martinez: 00:29:18

to get them to move through that sec.

Desiree Martinez: 00:29:20

Through that, I think that we are going, we're entering definitely into a much more

Desiree Martinez: 00:29:24

like, small, mighty niche communities.

Desiree Martinez: 00:29:27

Around things like I'm not just, like a book talk creator.

Desiree Martinez: 00:29:30

I am a spicy fantasy elf book talk creator.

Desiree Martinez: 00:29:35

And that is the people that

Desiree Martinez: 00:29:36

I

Matthew: 00:29:36

a very interesting niche.

Matthew: 00:29:37

Yeah.

Desiree Martinez: 00:29:39

Yeah.

Desiree Martinez: 00:29:39

Like it's like, and they do really get that specific.

Desiree Martinez: 00:29:41

Like it can be like, oh, I'm not a fantasy creator.

Desiree Martinez: 00:29:44

Like I just make everything like I'm a Harry Potter fan, but everything

Desiree Martinez: 00:29:46

I create is about Slytherin.

Desiree Martinez: 00:29:47

Like, like even for me, like with my agency, with the cast

Desiree Martinez: 00:29:51

agency where we focus on, you know, Again, helping businesses,

Desiree Martinez: 00:29:55

you know, elevate their impact.

Desiree Martinez: 00:29:57

We work very specifically with like service based businesses that like,

Desiree Martinez: 00:30:00

they make a certain dollar amount.

Desiree Martinez: 00:30:02

They have certain people on their team.

Desiree Martinez: 00:30:03

They're not doing these things.

Desiree Martinez: 00:30:04

They have these parts and we're going to step in and act as

Desiree Martinez: 00:30:07

their marketing team for them.

Desiree Martinez: 00:30:08

And we're going to start with them creating from content at the

Desiree Martinez: 00:30:11

top of the funnel because they don't have any of that in place.

Desiree Martinez: 00:30:13

Right?

Desiree Martinez: 00:30:13

So it's like being really strategic, intentional with like who you're making

Desiree Martinez: 00:30:17

content for and having small but mighty communities that you are able to impact

Desiree Martinez: 00:30:23

and that small boy community is going to be the people that like they buy from you.

Desiree Martinez: 00:30:27

They advocate for you.

Desiree Martinez: 00:30:28

They are in your corner really well.

Desiree Martinez: 00:30:30

I also think that we're going to see a big need, a big pivot into creators

Desiree Martinez: 00:30:38

having to be very strategic brands and businesses, not just I'm just a creator.

Desiree Martinez: 00:30:43

Like, no, you need to be a business and a brand in order to have staying power.

Desiree Martinez: 00:30:47

There has to be pairing a sustainable and the pairing, the unsustainability of being

Desiree Martinez: 00:30:53

a face of a business with a sustainable business that you attach to it.

Desiree Martinez: 00:30:57

And the example that I like to use, this is Mark Rober.

Desiree Martinez: 00:31:00

Mark Rober is an incredible scientist and guy that gets to make

Desiree Martinez: 00:31:04

amazingly cool inventions online, but building a brand based on his

Desiree Martinez: 00:31:07

face and name is unsustainable.

Desiree Martinez: 00:31:09

But what is sustainable is that he has crunch labs, which is a subscription box

Desiree Martinez: 00:31:14

where you can send these engineering kits to kids every month and they get to build

Desiree Martinez: 00:31:20

and play and create in those things.

Desiree Martinez: 00:31:22

Like that is something that can exist without his face.

Desiree Martinez: 00:31:25

So when he decides he's done making YouTube content or he retires or something

Desiree Martinez: 00:31:30

inevitable happens to him like it's a thing that can still exist beyond him.

Desiree Martinez: 00:31:35

And so I think that we're going to see more of that effort

Desiree Martinez: 00:31:40

from businesses, from creators.

Desiree Martinez: 00:31:42

And so it's going to be my face, my creator work supports

Desiree Martinez: 00:31:47

a business that I'm building.

Desiree Martinez: 00:31:49

And it's a matter of like how those two pieces get interwoven

Desiree Martinez: 00:31:52

together.

Desiree Martinez: 00:31:53

So that's where I think we're heading right

Desiree Martinez: 00:31:54

there.

Desiree Martinez: 00:31:55

I think we have a lot of other little things.

Matthew: 00:31:57

The most successful people, the most successful people

Matthew: 00:31:59

are going to be those people that prioritize those things together.

Desiree Martinez: 00:32:04

Yes.

Desiree Martinez: 00:32:04

A hundred percent.

Desiree Martinez: 00:32:05

Well, and it's not even, it's successful and sustainable.

Desiree Martinez: 00:32:08

There's so many creators.

Desiree Martinez: 00:32:10

We saw so many creators in this past year that like gave up, retired, went away,

Desiree Martinez: 00:32:14

started new channels, did new things.

Desiree Martinez: 00:32:16

It's because everything they were doing was unsustainable.

Desiree Martinez: 00:32:18

So it's like, what are the sustainable things that allow for me to be, allow

Desiree Martinez: 00:32:22

me for my job of creator to last a long time and do what it's supposed to do?

Desiree Martinez: 00:32:28

, I mean, we're going to see a lot of little things, like I think brands are going to

Desiree Martinez: 00:32:30

continue to become creators themselves.

Desiree Martinez: 00:32:33

I think that we're going to see more resistance to AI.

Desiree Martinez: 00:32:37

I think that we're really going to get into a place where AI

Desiree Martinez: 00:32:39

supports what we do versus like leading the creation of what we do.

Desiree Martinez: 00:32:43

I think that we're going to, we're in the balance of like

Desiree Martinez: 00:32:47

community versus attention.

Desiree Martinez: 00:32:50

Like how are we using the different platforms for attention?

Desiree Martinez: 00:32:53

Then how are we using the platforms for community and

Desiree Martinez: 00:32:55

funneling them the right places?

Desiree Martinez: 00:32:56

So there's just a bunch of those kinds of things that we have to look forward to.

Desiree Martinez: 00:32:59

But the first things I talked about, I think are the bigger ones that

Desiree Martinez: 00:33:02

we'll see as the big sweeping changes.

Matthew: 00:33:05

Yeah.

Matthew: 00:33:05

I'm kind of betting my life and business on community over attention.

Matthew: 00:33:10

And I get what you're saying, especially with like Facebook channels

Matthew: 00:33:13

and all this AI content that's being created at the moment, I just can't

Matthew: 00:33:16

see that being the last thing thing.

Matthew: 00:33:19

I think people just get bored of it in the end.

Matthew: 00:33:21

And I think real connection at events and communities is going to be a big deal.

Desiree Martinez: 00:33:27

I feel like the faceless, whatever, I think

Desiree Martinez: 00:33:29

there always be a place for it.

Desiree Martinez: 00:33:30

I think we'll continue to have that, right?

Desiree Martinez: 00:33:32

Like that'll still be a part, but I feel like it's going to become its own

Desiree Martinez: 00:33:35

niche thing in the same way that like, clubhouse has like clubhouse still exists.

Desiree Martinez: 00:33:39

But no one's really talking about it a whole lot or being there a whole lot.

Desiree Martinez: 00:33:43

It's a niche thing.

Desiree Martinez: 00:33:45

Got a lot of attention and now it's finding its home with its community.

Desiree Martinez: 00:33:48

And I think attention leads to community and it's just the way that we as

Desiree Martinez: 00:33:53

creators funnel it down appropriately.

Desiree Martinez: 00:33:57

Wicked.

Desiree Martinez: 00:33:57

Thank you

Matthew: 00:33:58

so much, Desiree, I feel like this is the best way we could have

Matthew: 00:34:01

started the full time creator podcast.

Matthew: 00:34:04

Thank you so much for being my first guest.

Matthew: 00:34:06

I did interview a few other people.

Matthew: 00:34:08

They're going to follow this one, but when we spoke yesterday, I thought

Matthew: 00:34:11

actually this is perfect timing.

Matthew: 00:34:14

It couldn't have been better timing.

Matthew: 00:34:15

So if you could tell people how they can follow you, how they can find you on

Matthew: 00:34:18

the socials, I'd really appreciate it.

Desiree Martinez: 00:34:21

Yeah.

Desiree Martinez: 00:34:21

You can find me at thecastagency.com for my business and I like LinkedIn so you can

Desiree Martinez: 00:34:25

find me at Desiree Martinez on LinkedIn.

Desiree Martinez: 00:34:27

That's the best place to follow my crazy wacky journey.

Desiree Martinez: 00:34:31

And I think that my closing remarks would have to just be, remember you are an

Desiree Martinez: 00:34:36

impossibly amazing person that doesn't possibly amazing things every day.

Desiree Martinez: 00:34:39

So don't let anything stop you from doing what you want to do.

Matthew: 00:34:45

Amazing.

Matthew: 00:34:46

Thank you so much.

Matthew: 00:34:46

What a great way to finish it.

Matthew: 00:34:48

Thank you so much for listening to the Full Time Creator podcast.

Matthew: 00:34:51

This is our new podcast.

Matthew: 00:34:52

So don't forget to subscribe to us on YouTube, follow us on the podcast

Matthew: 00:34:57

platforms, and of course, leave us a review, you know, like, , on my old

Matthew: 00:35:01

podcast, nobody really left reviews.

Matthew: 00:35:04

How do you get people to leave reviews?

Matthew: 00:35:06

We'd have to find like some kind of incentive to get people to leave reviews.

Matthew: 00:35:09

I mean, does it even matter anymore?

Matthew: 00:35:11

Who knows?

Matthew: 00:35:12

See you in the next episode.

Matthew: 00:35:13

Bye.

Matthew: 00:35:13

Bye